Abstract:

The increasing adoption of e-learning platforms has transformed management education globally. While online learning offers flexibility and accessibility, concerns remain regarding its effectiveness in developing managerial competencies required in dynamic business environments. This study investigates management students' perceptions of e-learning effectiveness in fostering managerial skills. Drawing upon the Technology Acceptance Model (TAM) and Student Engagement Theory, the study examines the influence of e-learning quality, instructor support, and technological readiness on managerial skill development through student engagement. A quantitative research design was adopted, and data were collected from 420 management students using a structured questionnaire. Structural Equation Modelling (SEM) was employed for data analysis. The findings reveal that e-learning quality, instructor support, and technological readiness significantly influence student engagement, which subsequently enhances managerial skill development. The study contributes to the growing literature on digital learning and offers practical implications for business schools seeking to improve online management education.

Keywords:

E-learning, Student Engagement, Managerial Skills, Management Education, Higher Education, SEM.

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Methods